The energy transition is well underway, and projects like those led by Agem Organisation are committed to involving citizens at every step of the process. However, reaching and motivating a wide audience isn’t always easy—especially when technical details dominate the conversation. In a recent reflexive learning session, Agem shared its strategies on making energy projects more inclusive, ensuring that everyone feels welcome and understood.
Breaking Down Technical Jargon
One of the biggest challenges in energy projects is the complex language often used. Terms like “grid stability,” “photovoltaics,” or “energy balancing” might be second nature to experts, but they can be off-putting and confusing to many people. Agem realized that this barrier prevents potential participants from getting involved and contributing to the discussion.
“It’s not enough for only the technical experts to understand what we’re talking about. We need to speak in everyday language that everyone can relate to,” said a representative from Agem. The team has since made it a priority to translate complex information into simple, relatable terms that resonate with everyone, regardless of their technical background.
More Interaction, Less Lecture
Agem took another crucial step towards making its energy initiatives more inclusive by moving away from traditional presentations in favor of interactive workshops and discussion sessions. “We found that people are much more engaged when they can actively participate rather than just listen,” the team reported.
Workshops that encourage participants to share their own ideas and directly interact with experts have brought a new level of energy to the meetings. These interactive formats are proving to be far more effective at engaging a broader range of people and encouraging diverse perspectives in the project.
Looking Ahead: Inclusivity as a Guiding Principle
The learning session inspired Agem to further refine its communication strategies. The goal is clear: to create an open and welcoming environment where both experienced professionals and newcomers can play an active role in discussions about the energy transition.
Agem plans to implement these lessons in future projects, with a focus on reaching out to all community members, whether they have a technical background or not.
Conclusion: Making Energy Accessible for All
The session with Agem highlighted the importance of making energy initiatives accessible to everyone. Embracing inclusive approaches and clear communication are essential to motivating more citizens to take an active role in their communities’ energy futures. Because only when everyone is involved can we build a truly sustainable and successful energy transition.
Let’s shape the future of energy together—by making it understandable and accessible for all.
It was our great pleasure to pay a visit to Burgas, where the local municipality as well as the Center for Energy Efficiency EnEffect, hosted the project’s second consortium meeting between May and June 2023. Among site visits, idea sharing and interactive workshops, the consortium and external partners touched base to move the project forward.
Bulgaria’s thriving Black Sea coastal city, has a rich industrial history . It kicked-off with the establishment of the first oil refinery in Bulgaria in 1906. It was the birth of the countries petroleum industry. Over the years, Burgas has grown into a significant industrial hub. It encompasses sectors such as oil refining, chemical production, shipbuilding, and manufacturing. Then after the collapse of the UDSSR major parts of the industry collapsed as well. The economy suffered a major shock, had to be restructured and realigned.
In the recent years, however, it is also gaining its recognition for its innovative, sustainable, and green projects. These contribute to its fame as being increasingly liveable. Also it has, through a variety of projects, become a driver for clean energy transition and alternative energy production on a national scale. Ten years ago, old derelict industrial complexes were re-vitalised. Today, this re-vitalised industrial zone houses thirty-seven companies. They offer services ranging from food production through logistics, construction materials to car industry. As the zone is located along a protected lake area with diverse wildlife, all of the industry is environmentally friendly.
The Industrial Complex
The revitalised industrial zone is also were the city of Burgas is now building an Anaerobic Installation, a powerhouse building on organic waste. The idea is to turn organic waste coming from the large hotellery complexes along the Black Sea coast into energy. Topped with energy photovoltaic panels the powerhouse shall provide energy for the entire industrial zone. It is still under construction, but poised to revolutionize the city’s approach to waste management. The facility will incorporate advanced systems specifically designed for waste processing. It will utilize engineered tunnels where waste will decompose through the action of specialized bacteria in an oxygen-free environment. This groundbreaking process will yield valuable byproducts such as compost and methane, which will generate electricity, heat and fertilizers. Funding for the installation, including the building itself, as well as essential vehicles and organic bins, will be a combination of external funds and the municipality’s own investment.
The reason for choosing Burgas as a meeting spot for the TANDEMS Annual Meeting proved a wise choice. We were under the fantastic guidance of Ivaylo Trendafilov, who works for Strategic Development Department in the Burgas and EnEffect, the centre for energy efficiency. TANDEMS is an assemblage of sustainable energy enthusiasts from Austria, Belgium and Netherlands. Therefore thanks to our guides we had a chance to see two of the most prominent projects implemented to serve the purposes of the Clean Energy Directive. The first one being the Anaerobic Installation. The second one a collective housing complex close to the city center.
The focus of the renovation process here was to introduce energy efficiency measures.
Community Housing
In fact, quite some years ago already, the municipal administration had proposed several residential apartment renovations under a state program. In total that program offered funds worth one billion Euros for the renovation of multifamily buildings all over Bulgaria. The municipality granted that fund to one of the houses at the multifamily residential complex located at “Bratya Miladinovi”. Thanks to that the apartment complex implemented energy efficiency measures.
What make the renovation efforts an interesting case study for TANDEMS, are the challenges that come with citizens involvement. More precisely the challenge of cooperation. The Bratya Miladinovi complex has over 300 apartments, but only half of them were renovated. This is because the dwellers association, which applied for the project could not reach an agreement with all residents even though the municipality fully covered the renovations. These residents, who participated in the project, received a set of energy efficiency upgrades. These included isolation, woodwork, plaster work and refurbishment of common spaces such as staircases.
The TANDEMS meeting
Inspired by the field visits, after return to our meeting venue in the middle of Burgas‘ green lung, there was also plenty of project-related work to be completed. Our focus: cooperation and sharing models in energy transition. Or, as we call it in TANDEMS: the development of an Open Collaboration Model (OCM). The goal is to provide tools and guidelines that help local governments to work with citizen initiatives with implementing cooperative approaches facilitating the energy transition.
Inspired by the field visits, after return to our meeting venue in the middle of Burgas‘ green lung, there was also plenty of project-related work to be completed. Our focus: cooperation and sharing models in energy transition, or, as we call it in TANDEMS: the development of an Open Collaboration Model (OCM). The goal herat is to provide tools and guidelines that help local governments to work with citizen initiatives with implementing cooperative approaches facilitating the energy transition.
The consortium worked on ways allowing to include all actors in the OCM in equal parts: the municipality, the citizens, and the businesses. How can good collaboration work if citizens do not feel empowered to not only envision, but also create their desired future? How can actors work together if there is no common narrative? The complexity of political and administrative and legal frameworks is adding a whole plathea of challenges to the case. However, with the project proceeding, we are confident about coming up with some great ideas.
The nZEB Roadshow Event
On the last day TANDEMS also took part in the nZEB Roadshow at the ‘The future of Energy Cooperatives in Bulgaria’ panel. The roadshow did offer the opportunity of gathering insights to other clean energy projects in Bulgaria. One of the presenters was Tsvetan Georgiev, co-founder of the first Bulgarian energy community IZGREI. He spoke about the administrative or legislative challenges of setting up an energy community, but also the successes such as joining the European Federation of Renewable Energy Cooperatives and connecting with a network of equally engaged citizens. Understanding each other’s challenges and opportunities, but also the hopes and prejudices that come with energy cooperatives as well as learning from each other is the foundation of forming a holistic approach to energy transition in Europe.
We closed the meeting with a glass of beer at the beach after three days. Intense days, but also inspiring, productive and heartwarming. And this is yet another dimension of EU-funded projects. We have had the chance to sit together with sustainability enthusiasts, with people passionate about clean energy transition. Motivated to make a change. So, thanks again to our hosts, Ivaylo Trendafilov and EnEffect. Meanwhile, we look forward to continuing our journey!
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